How To Elevate Your Social Media Use to Jump Start Collaborations
By guest contributor Michelle Edgemont. Photography by Rinne Allen.
You’ve got your Facebook, Instagram, Twitter, and Pinterest pages for your business up and running - excellent! Now that all of your profile pictures, backgrounds, and business descriptions match (if not, go take care of that), it’s time to grab the attention of those you’d love to collaborate with. Here are 4 tips on how to do that:
1) Keep your visual content relevant to your aesthetic
Your business, whether you’re selling products or services, has a specified aesthetic and niche. Most likely, it’s your personality, and/or your favorite things, that are being positioned as your brand. For example, I love things that sparkle, bright colors, handmade details, and modern shapes. Everything that I put out in social media needs to include at least one of those details. When you keep your content relevant to your company’s services and products, you build trust with those that you want to collaborate with. They’ll know what they're getting with a collaborative project.
2) Type as you would talk
Pull up your twitter feed for the last week and read through the posts out loud. If each tweet were a face to face conversation instead of an online blurb, would you chose the same language? Do you actually say swooning in real life? If you found yourself sounding a little silly reading your posts aloud, try to start typing as you would talk. This has a two-fold effect: 1) your social media posts sound like you, instead of (what I like to call) the Internet Version of you; 2) others will relate more to your authenticity, rather than the trendy adjectives you use.
Oct 10, 2012
