By Alt Channel Teacher Chris Gardner. Photography by Geir Arne Brevik.
Whether you’re the only person contributing to your blog, or you’re part of a team, your site needs an editorial calendar. Even if you don’t think you need one, your blog deserves it. When you maintain a blog, you’re a content creator. An online content creator without a calendar is like a brick-and-mortar store without business hours, or a magazine without regular publication schedule.
Your readers may never be aware of your publishing schedule, but creating an editorial calendar is your way of fulfilling your promise to them: “my blog is a place where you can get your content fix, which is why you come here in the first place.” When your content is consistent, you’re letting your community know that they can continue to trust you to share your unique take on your topics or interests.
It’s January, so there’s no better time to start an editorial calendar for 2013. If you can’t plan for the whole year, plan for a few months. If you can’t plan for a few months, plan by the week. Here are a few ideas to stay current, on-topic, and challenge yourself to explore new things:
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