Rates for Contributing Positions
By: Melanie Blodgett. Photography by: Present and Correct
Some of the questions I hear the most about contributing to other blogs are about payment. To be more specific, how much should you expect? How much can I ask for and still be reasonable? I kind of wish there was a rate system for contributing comparable to a sizing chart for clothes. The fact is rates vary – a lot. Here are just two of the variables you’ll face:
Original Content vs The Reblog
From my experience, you will be paid more per post (or have the right to ask for more) if you are contributing original content with your own photography and less if you’re posting round-ups or re-blogging material. It makes sense, original material takes more time and should be considered more valuable.
If you’re wondering how much to charge for original content, the best thing to do is to estimate how much time it will take you and base your rate off of what you’d charge hourly. Don’t forget the amount of time it takes to edit photos and put it all together. I would say the going rate for these type of posts starts at around $75 - $100 but can pay more with experience and depending on the size of the site.
Per Post vs Traffic
Another variable in getting paid is whether it’s per post or based on traffic. Obviously, per post will be a flat rate which will be consistent. As mentioned above, for an original post I believe rates start at around $75 and for a round-up type post, rates start at around $30.
Traffic rates will vary depending on performance and how many posts you publish so before you agree to this type of payment, make sure you’re okay with the terms and promoting the posts for best results. Depending on the size of the site, I believe $20/1000 pageviews would be a fair starting rate.
Of course, these numbers are just based on my own experience. When considering paid contributing positions and negotiating for payment, I would approach bloggers who are already contributing for the site or who are on a similar level as you and ask how much they charge for a better idea of what are normal rates.
Apr 29, 2013
Reader Comments (20)
I find that original content posts pay more than you note above if you deliver original photography as well. The post itself in my experience is about the rate for original content post you mention above, but the original photo pays quite a bit more and can be added to the price of the content piece. So in effect you'd be charging for two pieces.
When agreeing to being paid by impressions, make sure you inquire what the average views are for the segment of posts you are planning to provide. It will give you a good idea as to the low-end and the high-end this post could pay. If the average of views on that site are very low, you'll be paid very little and it might be worth your time.
Plus, make sure you are comfortable in promoting your work - those sites kind of get the best of two worlds - they get content written and promotion done by the same person.
Also note that some sites pay per post AND pay a bonus if you promote and a bonus if you are the most viewed or most shared post. I like these the best because you get paid for your work, but you are also motivated to share, promote, etc for potential additional earnings.
Generally though, online writing is paid much less than writing work I've done for print.
When agreeing to being paid by impressions, make sure you inquire what the average views are for the segment of posts you are planning to provide.
I find that original content posts pay more than you note above if you deliver original photography as well. The post itself in my experience is about the rate for original content post you mention above, but the original photo pays quite a bit more and can be added to the price of the content piece.
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